- Financial Wellness – As healthcare, education and other costs continue to rise, employees across the country are experiencing difficulty making ends meet. This has giving rise to a wide breath of solutions on financial education, instant access to earned wages, emergency funds & small loans, and repayment programs.
- Genetic Testing – Medicine increasingly focuses on the individual, catering to the uniqueness of each human being’s biological makeup. There are products that aim to improve outcomes and decrease cost by proactively informing patients of which prescriptions and treatments would work best for their particular genome.
- Women’s Health & Family Support – This category expands the benefits provided to care for women and to support all types of families as they grow. Fertility services have become more mainstream and providing the right care can decrease risks and improve outcomes for families. In conjunction, new childcare and eldercare services provide ongoing support so employees can continue in their careers.
- The Internet of Things and Workers Compensation – The rise of the internet of things and wearable technology in our personal lives has opened up opportunities in business and insurance as well. The ability to monitor worker behavior and help them to lift and climb property, to track fatigue and strain, and to even stay clear of danger continue to resonate with insurance companies and employers as well as a means to improve worker safety and drive down workers compensation claims.
- The Rise of the Contract Worker – A growing percentage of the labor markets shifts to contract and gig workers putting increased burden on employers to track information on those individuals. Certificate tracking is one area where artificial intelligence is helping to streamline the data gathering and data maintenance process.
- Health & Wellness – There is no short supply of mental//behavior health and wellness offerings. Some are all encompassing while others niche down into a very specific area of focus. Proving efficacy and return on investment in this space can be tricky.